By on May 29, 2019

2020 Toyota Supra – Image: Toyota Canada“You only produce one car less than the demand for the vehicle,” the late Sergio Marchionne said of . Of course, that translates to thousands more cars per year than it did in decades past. But Ferrari remains largely committed to that principle.

Now, in Ferrari-like language, Toyota says, “We’re operating on the basis that it’s better to have one too few than far too many,” when it comes to the new Supra.

Toyota spokesperson Nancy Hubbell revealed to TTAC early sales goals for the fifth-generation Supra that are distinctly tempered compared with the lofty expectations Toyota divulged the last time it launched a high-end coupe. (Find Out…)

By on May 21, 2019

Not everyone was enthusiastic about Toyota’s decision to co-develop its Supra with BMW. As an icon of the brand, some complained that Bavarian involvement sullied what should have a been a purely Japanese automobile. We wouldn’t go that far (though certain telltale signs of BMW’s hand come off as slightly off-putting). Still, an interior that borrows heavily from the Z4 is hardly a major issue, especially since everyone knew they’d be platform partners going into this.

As well, partnerships can bring advantages. In addition to actually resulting in the car being built, Toyota’s relationship with the Germans means an engine that miraculously makes more power the second you place it on a dynamometer. (Find Out…)

By on May 13, 2019

The howling denizens of the Internet may not be a representative sample of real life, but they are loud nonetheless, and they’ve seemingly had it in for the Toyota Supra since the wraps came off.

It’s too much a BMW, they say. It doesn’t feel like a real Supra, thanks to all those German parts underneath. Others (understandably) whined about teaser fatigue, or complained about the car’s styling.

While subjective complaints about a car’s looks are understandable, and while I understand the complaints about the new Supra not being Toyota enough (I did ask for a percentage breakdown of Toyota/BMW parts content; the company politely declined to comment), all of the noise ignored one thing – what it’s like to actually drive the damn thing.

That’s what will likely matter most to those who will drop over 50 large on this car.

Oh, that “GR” stands for Gazoo Racing, but everyone is just gonna call it Supra.

(Find Out…)

By on March 19, 2019

Now that the hype train has pulled into the station and unloaded the Toyota Supra, we can finally begin to examine what all the fuss was about. Still, Toyota has one more minor announcement left up its sleeve. While we’ve frequently seen the coupe in black, white and red (or camouflage combination of the three), we didn’t actually know what shades the manufacturer would offer for its introductory year.

Launch Edition vehicles will continue to be relegated to the established trio of hues, adding red mirror caps, black 19-inch wheels, unique upholstery, carbon-fiber accenting, and commemorative plaques for $55,250. But other colors are coming — most of them silver.  (Find Out…)

By on March 1, 2019

While the reintroduction of the Supra will undoubtedly result in custom builds, where cars are purchased only to be gutted and rebuilt as a track day vehicle, Toyota is examining the possibility of doing all that itself. The brand just announced the Toyota GR Supra GT4 Concept.

Developed as a “racing study model” based on the GR (Gazoo Racing) Supra, the car is set up to compete in the GT4 European Series. If you’re unfamiliar, the category caters specifically to amateur racing drivers using factory-built race cars available to the public — though custom team builds can be approved by the FIA. While that series is this vehicle’s primary concern, Toyota said the GT4 would also be eligible for the IMSA’s Michelin Pilot Challenge, Blancpain GT World Challenge Asia, Super Endurance Series, and more.  (Find Out…)

By on February 10, 2019

Considering the was revealed to the world just a few weeks ago, it feels slightly premature for the manufacturer to start releasing special editions of the model. However, we’ve heard it’s important to strike while the iron is hot in business and the Supra is certainly operating well above room temperature. It would be silly to think Toyota would cool its heels after two years of teasing the Supra just because it finally went on sale.

Now that you can buy the coupe, Toyota wants everyone to know that they’ll also be able to purchase snazzy upgrades for it through the performance catalog and released the GR Supra Performance Line Concept TRD over the weekend as a reminder. Like the BMW M Performance Parts Concept that appeared over the summer, the Supra exists to show the world what’s possible when the full force of the TRD catalog is harnessed.

Unfortunately, engine upgrades aren’t currently a part of that equation. Like the M Performance car, the TRD Supra receives no improvements to its powertrain. Instead, Toyota showcased a festival of spoilers and fins aimed at optimizing the coupe’s aerodynamics.  (Find Out…)

By on January 16, 2019

Supra

It’ll not have escaped your notice that Toyota unveiled a new this week in Detroit. We’ve been expecting such a beast since what seems like forever. In fact, during the reveal, Akio Toyoda himself jokingly called it the “worst kept secret.”

Guaranteed there will be plenty of complaints from armchair CEOs and keyboard racers who’ve never turned a wheel on track about the new Supra, with carping bound to range from its lumpy looks to its rating of “only” 335 horsepower.

Your author will reserve judgement on the former until he sees it in person; the latter until he gets behind the wheel. For now, let’s take a practical approach.

(Find Out…)

By on January 16, 2019

Cooperation and borrowing between auto manufacturers is nothing new, and it isn’t always a bad thing. For example, look what happened in the 1980s when Lincoln borrowed a BMW inline-six turbodiesel for its Continental Mark VII luxury coupe. Oh, maybe that’s not the best example. But two events this week have led to a couple of new examples for us to ponder.

How do you think these cooperative automotive projects will fare?

(Find Out…)

By on September 21, 2018

Shrouded in secrecy and driven by hype, the next Toyota Supra has been a tough nut to crack. However, its co-development with the BMW Z4 left us thinking we’d soon have a situation akin to the Toyota 86 and Subaru BRZ.

In this case, it possible that calling the cars “jointly developed” might not be entirely fair. While they share a lot of the same hardware and will be assembled at the same Magna Steyr factory in Graz, Austria, development teams severed their ties in 2014 after establishing the necessary hardpoints. Since then, they’ve adding their own secret spices to ensure a unique flavor.

Think chicken à la king and chicken korma in a best-case scenario, or chicken parmesan and chicken parmesan with a little more sauce in the worst.  (Find Out…)

By on August 23, 2018


After the prolonged teasing of both the new BMW Z4 and Toyota Supra, it’s nearly impossible to have any feelings left on the matter. We equate it to the rare sensation of desperately needing to urinate for an extended period before it mysteriously goes away. It’s impossible to know why or how that feeling left you, especially considering that’s now how things are supposed to work. But, inexplicable as it may be, it still happened.

That doesn’t mean you’re unrelieved when you finally make it to a bathroom. It just wasn’t the big event you were hoping for. The Z4 unveiling is a lot like that. We’re glad it’s finally here, but Bimmer’s returning roadster has been teased out, leaked, and speculated upon so much that it’s not that big of a deal anymore.

Alright, let’s see what BMW has for us.  (Find Out…)

By on August 7, 2018

Toyota Supra

Today we decide which of three legendary and sporty Japanese coupe gets the flamethrower. Will it be the Toyota, the Mazda, or the Nissan? All of these vehicles are the last in their line, so this one might be a bit difficult.

(Find Out…)

By on July 12, 2018

While the returning Toyota Supra should be big news, the endless parade of teasers without any real information has left everyone feeling burned out. We previously announced that the vehicle would debut at the Goodwood Festival of Speed this week. But Toyota later clarified that the car we would see wouldn’t be the production version and remain camouflaged, resulting in rage-induced nose bleeds at automotive-media outlets across the globe.

Our expectations couldn’t be lower but we still had to check and see if any new information could be gleaned from the event. We definitely got a better look at it but technical specifications remained elusive. We did learn a thing or two, though. (Find Out…)

By on July 9, 2018

It’s understandable that an automaker would want to prolong the unveiling of a hotly anticipated model. After all, building suspense is essential when marketing a vehicle that’s exciting but lacks broad appeal. This is why Dodge was so fastidious in its debut of the Hellcat and Demon, parsing out just enough information to keep us fed without ever letting us get full.

By contrast, Toyota’s preliminary marketing of the Supra started with as few details as possible and has continued starving us of all meaningful information. That’s partly because the vehicle is a sister car to the new BMW Z4 — and sharing details of one model means giving away the goods on the other. Despite this, Magna Steyr (tasked with manufacturing both vehicles) isn’t building two identical models with different badges. The Supra’s chief engineer, Tetsuya Tada, describes the Supra as a pure sports car where practicality and comfort are almost not considered.

That sounds very exciting, so it was a relief when we learned the car will finally see daylight at the Goodwood Festival of Speed later this week. Unfortunately, Toyota clarified on Monday that the vehicle we’ll see wouldn’t be a production vehicle and will remain wrapped in red camouflage.  (Find Out…)

By on July 6, 2018

Toyota made it clear it wants the returning Supra to have presence in motorsport when it unveiled the GR Racing Concept in March of this year. However, based on its looks, we assumed the model was destined for the grand touring circuits.

While that still may be the case, Toyota recently announced that the Supra will make its way to NASCAR in 2019. If you’re worried about the Camry, don’t be. The sedan will continue running in the Monster Energy NASCAR Cup Series while the Supra handles the Xfinity Series.

Even though the NASCAR Supra is representative of the production model, the two won’t share many parts. All stock cars are required to run naturally aspirated, pushrod V8 engines — which the production model certainly won’t have. But it shows Toyota is serious about the returning Supra making a splash in the U.S.

The automaker no doubt hopes the vintage maxim “win on Sunday, sell on Monday” still rings true.  (Find Out…)

By on June 10, 2018

While rumors that BMW’s upcoming Z4 roadster would begin production at Magna Steyr’s facility in Graz, Austria, for months, it wasn’t until late last week that the company was actually willing to confirm them. Unfortunately, the manufacturer hasn’t been willing to do the same with the Z4’s sibling car — the Toyota Supra.

Considering that the pair share a common platform and development team, it would make a lot of sense to see them occupying the same factory. But Toyota has remained incredibly tight lipped on the car, only offering us a singular taste by way of the Gazoo Racing concept from the Geneva Motor Show. Meanwhile, BMW has been parading the Z4 around endlessly and even went so far as to show productions test mules lightly camouflaged in self-released “spy shots.” (Find Out…)

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