Tag: Subaru

By on July 18, 2019

J.D. Power’s annual Automotive Brand Loyalty Study came out for 2019 this week. According to the outlet, Subaru outranks every other brand when it comes to consumer loyalty. That meshes with any anecdotal evidence I’ve accumulated by just speaking with people. Despite some nagging quality concerns stemming from the company’s swift sales growth, most people I know that have driven a Subaru still want one.

Subaru also has been running some of the best advertisements within the industry with the broadest possible appeal (as they often feature dogs) over the last few years. Almost every woman I’ve spoken with feels positively about the brand and, while I can’t say the same about the men, it’s not a nameplate that receives much ire with laypersons — minus the odd tale of a tragic timing chain mishap (I told you to take it in, Sean).  (Find Out…)

By on July 17, 2019

Subaru is upping the starting prices of the redesigned 2020 Outback crossover and Legacy sedan by a rather modest amount. The automaker was even confident enough to list the hikes in its own press release, when the industry standard is to simply announce the new MSRP and hope nobody bothers to check what last year’s model went for.

The 2020 Outback will start at $27,655 while the Legacy will begin at $23,645. According to Subaru, that’s an increase of $300 and $200, respectively — though the actual difference over last year’s models is a few bucks higher. Just negotiate a full tank of gas or a handful of air fresheners at the dealership if you feel you’re being slighted.  (Find Out…)

By on June 24, 2019

Subaru was one of the few automakers experiencing growth going into the Great Recession. When the financial crisis struck in earnest, Subaru’s volume briefly dipped to pre-recession levels before resuming its climb. Thanks largely to an enviable public image and desirable lineup, Subaru’s annual deliveries tripled between 2009 and 2018 inside the United States.

However Subaru’s quality rankings have lapsed in its quest to meet elevated demand. There has been a surge in recalls for the brand and some unsavory claims coming from the factory. According to internal documents seen by , one of the primary reasons for this was due to rampant supply chain issues. The papers indicate that nearly half of Subaru’s suppliers were recently operating at quality levels below the company’s internal targets. Subaru is currently overhauling its own production processes and working with suppliers to improve quality and avoid developing a poor reputation with customers.  (Find Out…)

By on June 6, 2019

Subaru Legacy 2018 Logo Emblem Grille

This is what handing 16.8 percent of your company’s ownership to another automaker gets you. Just days after BMW and Jaguar Land Rover announced an electric powertrain agreement, Subaru and Toyota claim a new, shared electric vehicle platform is on the way, as well as a jointly developed crossover.

The effort will mean Subaru — a brand with only a single (Toyota-assisted) plug-in hybrid on the market — will finally have the means to enter the growing EV field. (Find Out…)

By on May 12, 2019

Subaru may be getting too big for its britches. Despite seeming like it was positioned for nearly incalculable growth at the start of last year, the automaker’s latest financial report showed the period was actually plagued with problems. Over the full fiscal year, which ends on March 31st for Subaru, the company basically showed that its operating profit had been cut in half.

How could this have happened? Subaru’s commitment to all-wheel drive has given its sales a shot in the arm as the crossover craze has escalated and it has one of the best reputations in the business. Seriously, ask any automotive layperson what they think of the brand and they will almost always have something positive to say. However, for all of its presumed advantages, the company is reporting a 48.5-percent decline in operating profit (to 195.5 billion yen) and a 6.3-precent loss of global sales volume.  (Find Out…)

By on April 18, 2019

Image: Subaru

For 2020, Subaru’s revered Outback wagon undergoes a host of changes while remaining unmistakably an Outback. And, as New York is hardly the first locale that springs to mind when thinking “Outback,” Subaru decided to have the great outdoors accompany the next-generation wagon to this week’s auto show. The automaker brought both the Outback and an eye-catching display showcasing America’s national parks (as well as Subaru’s partnership with the National Park Foundation).

Yes, Outbacks look great with coniferous trees in the background. As for the car itself, we called it. As predicted, the turbocharged 2.4-liter Boxer four that appeared in the Subaru stable for 2019 didn’t remain the sole property of the Ascent crossover for long. (Find Out…)

By on April 11, 2019

What happens when specific used car requirements combine with some old fashioned encouragement from TTAC staff?

A one-way road trip spanning five states, that’s what.

(Find Out…)

By on April 10, 2019

It is arguable that the original Subaru Outback was one of the vehicles that blazed trails for the whole “rugged wagon” movement that eventually morphed into the crossovers we see flooding driveways across America. Those of you with long memories will recall that “Outback” was originally a trim on Legacy wagons, before making the jump to being a standalone model.

Fast-forward to the 2020 model year and we find Subaru in an enviable position: taking advantage of market trends and posting a gob-smacking 88 consecutive months of year-over-year growth. Next week, the company will drop a new Outback at the New York Auto Show.

(Find Out…)

By on March 22, 2019

As the future of the Toyota 86 and Subaru BRZ began looking rather bleak in the West, we spent the the better part of this year trying to figure out the automakers’ next move. While both automakers were rumored to have something in development, subsequent reports looked less promising. Much talk surrounded what Subaru might do if Toyota pulled out of their next cooperative endeavor.

Maybe we were all just worked up over the sudden surge of special-edition models heralding the final stage in the vehicle’s lifespan. Still, with only minor reassurances coming from either manufacturer, concerns mounted. Some even floated the idea that Japan’s base-level Supra could eventually replace the 86 globally. However, it seems these fears were overblown. Toyota has confirmed that a new 86 is in development in conjunction with Subaru.  (Find Out…)

By on March 21, 2019

Recently, I’ve shared musings about selling my old Infiniti, as well as the coupe or sedan options pegged to replace it. You readers had your helpful hearts in the right place, with funny suggestions of Challenger, Charger, and Mustang. A couple of weeks have elapsed since then, and there have been developments. Let’s chat.

(Find Out…)

By on March 20, 2019

Steph Willems/TTAC

Approaching my Ascent tester behind a not-so-local dealer, I felt a presence. Like a pre-war bank, this thing was solid, monolithic, immovable, looming over all of humanity and granting entry to only a choice few. Given the profit Subaru’s going to make off these things, it’s not an inaccurate comparison.

The last Subaru I drove was an Impreza. Not a WRX or its hotter sister, but a stock Impreza sedan. You don’t see many of them. Before that, it was a Crosstrek. Or was it a Forester? No matter, really. Before that, it was a friend’s short-lived SVX, some 16 or so years ago.

Compared to those compact rides, the midsize Ascent crossover is like the HMS Dreadnought moored alongside a torpedo boat, and that’s exactly what Americans — or what Subaru thinks Americans — want. Thankfully, having found myself behind the wheel of a great number of crossovers of late, the Ascent at least held some quirks to set itself apart. (Find Out…)

By on March 20, 2019

1992 Camry WagonFor the past couple of weeks, Wednesday’s QOTD posts have asked a simple question: What was the most overpriced non-luxury vehicle of a given period of time? The first inquiry dealt only with 2019 vehicles, and last week we covered the 2000s — where I picked on the overpriced, retro Ford Thunderbird. Many of you thought I was wrong (I wasn’t). Today, we’ll head back to the decade we all like to discuss — the one that’s popular right now with youths.

It is, of course, the 1990s. I’m already wearing my blazer and shoulder pads.

(Find Out…)

By on March 7, 2019

Image: Subaru

A vehicle most American enthusiasts would want — or at least claim to want — has undergone an emergency operation. Debuting at the Geneva Motor Show, the revamped Subaru Levorg will no longer thrill buyers in entry-level form.

Counterintuitive? Definitely not, says Subaru. Apparently, the Levorg, which can best be described as a WRX wagon offered in two power flavors, scared buyers away. What else could Subaru do except lower its standard horsepower? (Find Out…)

By on March 5, 2019

Subaru has unveiled yet another concept wearing the Viziv name. This time it’s called the “Adrenaline” and appears to foreshadow the next Crosstrek. Styling is suitably wild for a show vehicle, but enough of Subaru’s current design language remains to make us believe the model isn’t terribly far away from a production model.

However, no one can say anything definitive. Subaru provided no indication that the vehicle is anything other than an opportunity to test its new design concept — a spin-off of its earlier “Dynamic x Solid” styling theory, which the manufacturer calls the “BOLDER” design philosophy. Bolder is the word for it, too, because the vehicle features a pretty wild roof design and some of the most aggressive panel protection we’ve ever seen on a vehicle not entering a combat zone.  (Find Out…)

By on March 1, 2019

Expanding by leaps and bounds in the new millennium, Subaru effectively quadrupled its share of the U.S. market in the process. However, most of its production growth occurred in the last decade — leading to quality control problems unbefitting for a company that prides itself in sharing the same love as its customers.

Recalls are to be expected. No automaker can escape faulty components forever. But the frequency and scope of Subaru’s recalls (and scandals) over the past few years are especially bothersome, as they hint at an inability to catch mistakes, or perhaps a willingness to cut corners, as the company’s production volume targets the stratosphere. A new recall looming on the horizon will probably be the company’s largest to date.  (Find Out…)

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