Tag: JLR

By on May 13, 2019

Exclusivity is the name of the game for high-end automakers. While mainstream brands are busy chasing down volume, they’re courting your betters. Unfortunately, not every manufacturer can simply tag a vehicle with a lofty MSRP and call it a day. They have to convince their smaller customer base that they’re getting something special in return. Enter the most insane special edition we’ve seen in a while: the Land Rover Astronaut Edition.

As the name suggests, this is an SUV literally reserved for those who have been in space — or, more accurately, have set aside the necessary funds to do so through Virgin Galactic.

The vehicle is the offspring of a longstanding partnership between Land Rover Special Vehicle Operations and Richard Branson’s space-fairing lovechild, so owners will actually be more astro-tourist than astronaut. That said, they’ll still be able to proclaim they’ve been to sub-orbital space and motion to their “Zero Gravity Blue” SUV to prove it.  (Find Out…)

By on May 3, 2019

Last week, we examined the precarious situation impacting the way Jaguar Land Rover does business. If you want the abridged version, JLR isn’t sure what to do about Brexit, overestimated the Chinese market, and is concerned with tightening emission rules in Europe. The company’s now mulling the layoff of a sizable portion of its workforce to stem financial losses while parent company Tata considers what life might be like if it sold off its British properties.

Refreshingly, JLR isn’t secretive about its problems and doesn’t attempt to spin them into something positive. It knows it’s confronting real problems. It wants us to know that, too.  (Find Out…)

By on May 2, 2019

After becoming the preferred choice for manufacturers delivering both mainstream autos and high-end performance vehicles, the V6 is starting to lose ground to its inline counterpart. Numerous automakers are replacing twin banks with one long one.

Despite the V6’s packaging advantages, mild hybridization and the standardization of modular engines has made the more-affordable straight six increasingly viable. Environmental regulations have also convinced many automakers to downsize, leaving large automobiles with V8-sized engine bays that can more easily accommodate a longer unit with fewer cylinders.

While Mercedes-Benz is probably the automaker best known for helping the I6’s resurgence, it’s not alone. Jaguar Land Rover is also abandoning the V6 for something straighter. Having already shown off its next-gen mill inside the Range Rover Sport HST, the brand now plans to install it in its flagship SUV for the 2020 model year.  (Find Out…)

By on April 24, 2019

Jaguar Land Rover finds itself in a truly unfortunate situation. Like many manufacturers, it mistakenly presumed China would be a continual source of sales growth. But JLR also has to contend with the uncertainty of Brexit and tightening emission rules across Europe. The one-two-three punch helped contribute to the $4.4-billion loss the company posted in its latest quarterly earnings report. Having also lost cash in the previous two quarters, the automaker says it will probably need to reduce its 42,500-person workforce by around 10 percent this year.

While there isn’t much to be done about the economic uncertainties surrounding Brexit, which now seems to be perpetually stalled, China really should have been better to JLR. Unlike their mainstream counterparts, luxury vehicles have fared much better in the Asian market. Unfortunately, it was not to be for Jaguar Land Rover; the company is now looking at North America the way an injured tightrope walker might view a safety net.  (Find Out…)

By on April 8, 2019

There’s always that one guy who says, “If you ever getting around to selling that thing, call me first.” Usually, this statement is directed at a classic car that spends more time collecting dust than miles. In PSA Group’s case, the message involves another automaker.

The French automaker, which hit Geneva last month looking for love, apparently has an interest in the struggling Jaguar Land Rover. (Find Out…)

By on March 26, 2019

While Jaguar is working towards padding out its utility lineup, the company has yet to deliver anything exceptionally large. Though not minuscule, neither the midsize F-Pace or smaller E-Pace are capable of swaying someone in the market for an Escalade — and don’t get us started on the slow-selling I-Pace (above).

The company needs a hit, especially now that Chinese sales have fallen off a cliff and the rest of the world cannot make up the difference. Sedans sales are floundering. As Jaguar Land Rover explores cost-cutting measures (mainly staff reductions and a scaling back of R&D), it’s also attempting to simultaneously improve its corporate fuel economy average while anticipating Britain and the EU’s next move re: Brexit. It’s a bad situation and the only saving grace is the company’s SUVs.

Fortunately, JLR has a bundle of new vehicles on the way, all borrowing the new MLA platform. Still a couple of years away, introductory models are said to include the fifth-generation Range Rover and Jaguar’s J-Pace. Jag’s new, larger SUV offering is shaping up a little different than expected, as reports claim Jag has abandoned mechanical all-wheel drive. (Find Out…)

By on March 8, 2019

2018 Jaguar XF Sportbrake, Image: Jaguar

The American public’s rapid conversion to the Church of Crossover caught longtime car peddler Jaguar off guard, forcing the British brand to mull desperate measures to stay profitable. And not just in this market, either.

Jaguar is currently an anchor for Jaguar Land Rover, dragging the automaker’s finances into the red, and Indian parent Tata isn’t happy about it. It wants a quick turnaround. For Jaguar’s U.S. arm, that means less choice for future customers. (Find Out…)

By on February 27, 2019

Jaguar’s smallest sedan, positioned as a BMW 3 Series fighter, may not be the first rival one thinks of when contemplating a Bimmer purchase. It might not even happen at all, judging by the model’s U.S. sales. In 2018, half of the XE’s monthly tallies showed the little Jag at one-tenth the volume of its German competitor.

Well, Jaguar’s not giving up on the model just yet. In a bid to lure buyers into the XE, Jag addressed a few problems for the model’s 2020 refresh. You’ll notice there’s not much afoot with its exterior, as that wasn’t the main issue. (Find Out…)

By on February 11, 2019

As Land Rover sails along, happily supported by the popularity of its utility-only lineup, corporate sibling Jaguar isn’t flying high. Neither is the automaker as a whole, . Despite fielding its own crossovers, Jag finds itself suffering from the public’s abandonment of passenger cars and a rapidly evolving European marketplace.

On the lower end of the model ladder, sales of the entry level XE and midsize XF aren’t doing well, leading many to speculate about their eventual demise. According to , Jaguar’s mulling a “radical” solution to the XE/XF problem. (Find Out…)

By on January 29, 2019

It looks as if certain 2019 model year Jaguar E-Pace crossovers have left the factory improperly equipped. Back in November, an owner created an account on the  to share their experience. According to the posting, the E-Pace arrived with some features missing. Functions like navigation, WiFi, live weather and sports updates, Apple CarPlay, and Android Auto were all absent.

While you might assume Jaguar could sort this out by simply issuing a software fix at an accredited service center, things are a little more complicated than that. The poster said they were swiftly ed by Jaguar Land Rover and their dealer, only to be told what they already knew: that their vehicle left the factory missing the “InControl Pack and Smart Settings” that make these systems functional.

Worse still, JLR said nothing could be done about it.  (Find Out…)

By on January 11, 2019

On Thursday, Jaguar Land Rover was reported to be in the midst of a plan that would eventually lay off roughly 10 percent of its UK workforce — roughly 4,500 employees. Considering the company has been forced to endure waning demand for sedans and just about everything with a diesel engine, a bit of restructuring was inevitable. Especially since everyone else is doing it at the moment.

However, JLR’s layoffs won’t be exclusive to Europe, as initially presumed. Despite the vast majority of its workforce residing in the United Kingdom, a small portion of its American staff will likely feel the impact, too.  (Find Out…)

By on January 10, 2019

Land Rover Discovery

For now, Tata-owned Jaguar Land Rover isn’t saying whether any of its British plants will close as a result of the automaker’s cost- and job-cutting spree, nor whether we’ll see a shedding of models from its portfolio. Many would argue there’s some Jags in need of cutting.

With global sales falling 4.6 percent in 2018, the automaker claims the next phase of its “Charge and Accelerate” transformation plan will leave 4,500 UK workers out of a job. (Find Out…)

By on December 27, 2018

On Thursday, Jaguar Land Rover announced that an all-new Defender SUV will be sold in the United States and Canada come 2020.

“On behalf of Land Rover and our retailers, we are proud to announce the voices of American and Canadian customers have been heard: the all-new Defender will be for sale here starting in 2020,” said Kim McCullough, Vice President of Marketing at JLR North America. “This announcement is a holiday gift to our Defender fans in North America and a hint of what’s to come in the New Year.”

While giving individuals the opportunity to buy themselves an expensive item with their own money is a pretty shitty gift idea, it’s nice to learn the Defender’s twenty-year hiatus will soon come to an end.  (Find Out…)

By on December 26, 2018

It apparently needed to be said. As forces conspire against it, Indian auto conglomerate Tata Motors decided to pour cold water on rumors that it’s mulling a sell-off of Jaguar Land Rover, or perhaps some part of it.

Sure, there’s many troubles facing its British subsidiary, not least of which is the hazy future promised under Brexit. Then there’s cooling sales in the West and trouble in China — oh, and regulatory pressure in Europe and the continued decline of the traditional sedan. JLR lost a lot of money this year. Rumors abound of a big job cull in the New Year, too. Still, Tata says it has a plan, and that the plan will work. (Find Out…)

By on November 24, 2018

Image: JLR

During Jaguar Land Rover’s unveiling of the updated version of its smallest Range Rover model, the automaker made sure everyone knew the only carryover components from the not-fully-baked first-generation model were the door hinges. This is not your realtor’s Evoque, JLR assures us.

Revealed in its native UK, the second-gen Range Rover Evoque — arriving next year as a 2020 model — keeps the tidy footprint of its predecessor while boosting the model’s high-zoot trappings and technology. It’s more powerful, greener, and capable off-road than before, JLR claims, and there’s no longer even a whiff of Ford about the thing. Under that hood is an engine proudly flying the Union Jack. (Find Out…)

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