By on July 6, 2019


Four years after taking the helm of BMW, Harald Krüger is pulling a Lyndon Johnson. The 27-year Bimmer veteran has decided not to seek a second term as CEO, the automaker reported Friday, leaving it in search of new leadership at a pivotal time in its history.

To any onlooker, it seems Krüger had enough of guiding the German luxury marque through an increasingly thorny landscape, with challenges posed by stagnating sales in the West, an economic downturn in the East, and costly, must-have EV roadmaps. (Find Out…)

By on May 13, 2015

BMW 650i Grand Coupe

As BMW AG’s newest CEO, Harald Krüger’s main challenge is to helm the company in the shadow of newly appointed chairman and former CEO, Norbert Reithofer.

(Find Out…)

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