Category: Chrysler

Chrysler Reviews

The beginning of Chrysler stemmed from the ailing Maxwell Motor Company, which Walter P. Chrysler had been appointed to overhaul. While many Chryslers were simply re-branded Maxwells in the early years, the new direction of the company was to build affordable quality transportation.
By on July 8, 2019

Today’s Rare Ride is the much sportier (but mostly the same) liftback version of the Horizon that everyone forgot. It’s a Plymouth TC3, from 1982.

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By on June 29, 2019

fca

The Dodge Grand Caravan isn’t dead yet, but minivan buyers in the market for a low-end people mover will have a new option come 2020. Earlier this week, FCA announced the reintroduction of the Voyager — a nameplate that began life as a full-size Plymouth van in the 1970s before morphing into a front-drive minivan for 1984.

Following Plymouth’s death, the Chrysler brand fielded a short-wheelbase Voyager model until 2003 in North America, with Grand Voyagers (LWB Town & Countrys) serving overseas until 2016.

While FCA doesn’t intend the new Voyager to be a cheap, bare-bones stripper, it will replace the lower-rung trim levels of the Pacifica, giving fleet operators something to consider once the Grand Caravan shuffles off into the afterlife. Find Out >

By on June 4, 2019

As perviously reported, Fiat Chrysler is currently hard at work, hoping to impress Renault to a point where it will pull the trigger on possible merger. FCA is now in talks with the French government, which owns 15 percent of Renault, hoping it will also find the 50/50 proposal agreeable.

Concessions are already being made. FCA has agreed to France’s request to give the government a seat on an prospective eleven-member board, which also holds four seats for Renault and one for Nissan. Rumors have also suggested that the automaker is considering moving its headquarters to Paris to appease the country.

While France appears to be somewhat receptive, Renault appears to be taking things to the next level. Following a week of discussions with FCA, the company announced it would be taking the rest of the day to give the matter serious consideration.  Find Out >

By on April 10, 2019

Last week, Steph penned a QOTD where he let commenters loose on front-drive American cars made between 1980 and 2010. The ask was to pick a favorite from the wide selection; one you’d buy today as new.

This week we’re going to take the opposite tack and talk about the front-drive car you like the least.
Find Out >

By on April 5, 2019

Today’s crossover craze may be in part a rebuke of minivans, but that hasn’t stopped Chrysler from putting effort into the class.

After all, if the company that more or less invented the modern version of the people-toting minivan was offering up a subpar effort in the class, that wouldn’t reflect well on it. Chrysler doesn’t have to worry about that, as its Pacifica minivan has fought the Honda Odyssey for top billing in the class seemingly since its launch.

One thing the Pacifica offers that the Odyssey doesn’t? A hybrid version.

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By on March 19, 2019

Once upon a time in the early 2000s, a special convergence of factors created three very special cars. The most important element in the cars’ creation was the motoring public’s desire for things that appeared “retro” in the early part of the millennium. This retro desire occurred around the same time as some meetings in Michigan, where executives at the Big Three surely conducted consumer clinics with retired old men.

Remember, you can only burn one of these.

Find Out >

By on March 1, 2019

Today’s Rare Ride is the European luxury sedan you’ve never heard of. Plush, brown, and boxy, it’s the Talbot Tagora from 1982.

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By on February 5, 2019

Today’s Buy/Drive/Burn brings three big and brawny American luxury coupes from 1963. You’ll have to burn one — no exceptions.

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By on January 16, 2019

“When I look at the new Imperial,” Chrysler Corporation chairman Lee Iacocca , “I see an electronic marvel.”

He may have been reaching.

“We understand the speed with which we have to act,” Chrysler Group CEO Bob Nardelli , months before Chrysler’s collapse showed that whatever understanding there was did not find itself successfully implemented.

More recently, however, in Fiat Chrysler Automobiles’ recap of its brands’ 2018 U.S. sales performance, the company’s was stunningly honest. “Overall,” FCA said in its press release, “the brand has seen some softening during the year following the continued wind-down of the Chrysler 200 and the Town & Country.”

Ya don’t say. Find Out >

By on December 21, 2018

2018 Chrysler Pacifica Limited - Image: Chrysler

The once-mighty Chrysler brand is not a purveyor of niche sports cars, so its two-vehicle lineup continues to draw attention to itself. To call its lineup sparse would be an understatement. Still, despite a change in its priorities (sparked by the ascension of Jeep and Ram), Fiat Chrysler’s not giving up on the 93-year-old brand.

It would be weird to hop on the Chrysler Freeway in Detroit, head to Auburn Hills, pass by the Walter P. Chrysler Museum on the way, then head to Fiat Chrysler Automobiles headquarters at 1000 Chrysler Drive if the Chrysler brand didn’t exist.

While 2018 brought us news of a new (and fairly wild) Chrysler product, it also pushed two anticipated models into the Maybe Not Zone while throwing away another model’s future. Is there any hope of a Chrysler lineup that’s not a two-car parade? Apparently, there is. Find Out >

By on December 19, 2018

For moving mountains of metal, Fiat Chrysler has no shortage of motivators. Larger vehicles scattered across the automaker’s various brands already have plenty of choice in powerplants, from the 3.6-liter Pentastar V6 to the 5.7 and 6.4-liter V8s. There’s a supercharged 6.2-liter offered in a number of flavors should those mills prove too pokey.

As FCA slooooowly readies a new range-topper for the Jeep brand and prepares for a revamp of the long-running Grand Cherokee, a possible new engine has emerged as a V6 — or even a Hemi — replacement. Find Out >

By on October 22, 2018

A key goal of Fiat Chrysler Automobiles’ financial fitness regimen, started under former CEO Sergio Marchionne, has come to pass under his successor, Mike Manley.

On Monday morning, FCA announced the sale of its Italian parts unit, Magneti Marelli, to Japan’s Calsonic Kansei, itself owned by KKR & Co. The deal, worth $7.1 billion, sees the parts unit don the name Magneti Marelli CK Holdings. It’s likely very good news if you’re an FCA shareholder. Find Out >

By on October 18, 2018

2018 Chrysler Pacifica S Appearance Package, Image: FCA

Of all the automakers embroiled in the Mad Men-era rush to plumb the psyches of American car buyers, Chrysler’s Dodge division stood head and shoulders above the rest in one key marketing element: sex. It sells, apparently, and Chrysler Corp. made sure to instill a little bit of it, overtly or subconsciously, into its print and TV advertising. As the circa ’66-67 “Dodge Rebellion” campaign gave way to 1968-70’s “Dodge Fever” gambit, the impact of the counterculture movement and America’s rapidly liberalizing attitudes soon became apparent in Dodge’s ad copy.

It was this era in Chrysler’s marketing history that spawned what’s arguably the most sexist (and psychosexual) car ad ever printed: Dodge’s 1969 Charger R/T ad, titled “The Eternal Triangle.”

These were sexy times for America, but even sexier times for Dodge, which had clearly grown too hot under the collar. The onset of the 1970s saw the brand put the tie-dyed shirt and address book in storage, trading its hedonistic copy for the far tamer “Dodge Material” campaign, and the rest is history (some of it quite embarrassing). Given this rich marketing heritage, it’s nice to see Chrysler attempt to spice up a family-oriented minivan with sex. Find Out >

By on October 1, 2018

Fiat Chrysler CEO Mike Manley just can’t keep his hands off the Jeep brand. In his first management reorganization since assuming the top position in July, Manley placed the responsibility for key FCA brands in trustworthy hands, though the CEO seems reluctant to part ways with his beloved Jeep.

Prior to becoming CEO, Manley headed up both the Jeep and Ram divisions. Now, Tim Kuniskis will add the Jeep North America file to his responsibilities, maintaining his grip on the Alfa Romeo brand. Given that there was no mention in Manley’s letter to employees of who’ll oversee Jeep’s global operations, it is assumed the chief executive will continue nurturing FCA’s most valuable asset on the world stage. Find Out >

By on September 24, 2018

1982 Chrysler LeBaron in Colorado wrecking yard, RH front view - ©2018 Murilee Martin - Paardensex

While Chrysler developed endless variations of the original , adding branches to the K-car Family Tree through 1995, only the Dodge Aries/400/600, Plymouth Reliant, and Chrysler LeBaron were true Ks. The K-cars saved Chrysler from near-certain bankruptcy, with the first Dodge and Plymouth versions rolling off showroom floors as 1981 models; came the following year, and the luxurious LeBaron convertible stood tall as the K-car King.

Here’s a well-preserved 1982 Chrysler LeBaron convertible in a Denver-area self-service yard. Find Out >

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