By on July 2, 2019

Surprising exactly no one, Americans continue to snap up light trucks and SUV apace, driving manufacturers like Subaru to month-over-month gains in June. In fact, the Exploding Galaxy is continuing a remarkably torrid sales streak, chalking up 91 consecutive months of year-over-year growth. The beauty of all wheel drive, indeed.

That rumbling you hear are Chevrolet execs jumping over furniture to try and comprehend their sudden relegation to third place in the perpetual fight for pickup truck supremacy. Through to the end of June, Ram has trounced Silverado to the tune of about 50,000 units.

Ooooh; don’t you hate that burning smell?

A note about GM and Ford numbers: thanks to their new reporting practices, and since June marks the end of a quarter, the YTD numbers are accurate as per The General’s and the Blue Oval’s own figures. In terms of individual nameplates, it is worth noting that Blazer has sold 11,772 in Q2, a number that nearly outstrips the Camaro. We’ll be keeping an eye on it to see how the sporty and ‘spensive crossover does when the end of Q3 rolls around.

 

As for the pick’em up truck race, It is generally a foregone conclusion that the F-Series will lead the pack, though we won’t know that detail until tomorrow when Ford holds its sales call. Infuriatingly, the Blue Oval is increasingly marching to the offbeat of their very own drummer. [edit: Ford’s numbers added; noon, July 3] Such is their prerogative. Combined, the Silverado and Sierra counted for 352,866 sales compared to Ram’s 299,480.

The key to Ram’s success? Selling the new and old truck side by each doesn’t hurt, especially since they generally trade at very different price points. It is also suggested that Ram is layering on incentives like gravy. There’s also the matter of GM’s interior being ill-received in most corners of the internet compared to Ram’s lavish cabins. According to numbers from Kelly Blue Book, Ram has topped Silverado every month since Q4 of last year.

Elsewhere, Toyota and Nissan both slipped in the first half of 2019, ringing up declines of 3.1 percent and 8.2 percent, respectively. Mazda’s also off by a shocking 15.5 percent so far this year, representing about 25,000 cars vanishing from the corporate balance sheet. The Korean duo of Hyundai and Kia are healthy, as is the Genesis brand now that they’ve sorted out various and sundry supply problems. Look for that brand to continue to grow once they get a few crossovers into their showroom, a product development that should happen within the next twelve months.

There was one less selling day in this June compared to last year.

 

[Image: FCA]

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61 Comments on “Sales Roundup: Ram Beats Up On Chevy, Korean Brands Rake In Dough...”


  • avatar
    CKNSLS Sierra SLT

    I don’t know why the writer of the article chooses to “tread lightly”. The Silverado is losing sales to the RAM because of the ugly front end. There is a direct correlation between the redesign and the drop in sales numbers.
    Yes-the interior is inferior. But if the outside was decent-the brand loyalist on the Chevy truck boards would look the other way. And with very few exceptions they have gone to Ford or RAM and have not replaced their Silverado with another one.

    For those who say they like it-you are in a small club.

    • 0 avatar
      thegamper

      The Ram and F150 aren’t exactly lookers either. If I had a gun to my head and had to buy a full sized truck, the new Ram looks the best. Well, endless you count the midsizers and then everything basically looks like garbage next to the Gladiator.

      • 0 avatar
        highdesertcat

        One of the guys I go hunting with bought a new 2019 RAM Laramie 4dr 4×4 several months back, in Billet Silver, with the electric retracting side-steps, and the air-ride. I think he said the discounts were ~$3K for his model, unlike some of the 2019 RAM configurations with the HUGE discounts.

        He did trade his 2013 RAM 4dr 4×4 in on it. Lots of miles on it. Lots of dents, too.

        I didn’t ask how much he paid for the 2019 RAM, since civilized people my age don’t ask such perturbing questions of people who write a check for the full amount instead of financing.

        But his 2019 RAM sure is a comfortable, sweet-riding truck, with an interior of a luxury car. Softest leather buckets I ever sat in.

        And beauty is in the eye of the beholder.

      • 0 avatar
        Dave M.

        The Ram is IMO a great, subtle design that will age well. Ford isn’t too far behind, as is Toyota. Nissan even beats Chevy in the looks department. It’s just hideous; 2X for the HD model. In this day and age there’s simply no excuse for missing the target by so much. Typical GM – they were out to only impress themselves.

        • 0 avatar
          thegamper

          I dont think too many people would try to deny that truck styling has taken a turn toward aggression and intimidation in recent years. The new Chevy’s simply advanced it too far, too fast. It will look right at home in the next five or ten years as everything continues to get bigger, more aggressive, more intimidating. I think that is what many truck buyers want whether they admit it or not, at least in the urban cowboy/commuter subset of the market, which is, a pretty large chunk of the overall retail market.

        • 0 avatar
          highdesertcat

          Dave M, I’m trying to talk my best friend out of buying a new 2020 Silverado, but that is what his wife likes.

          So, maybe, since the new Silverado look appeals to the ladies, just maybe, the new Silverado was STYLED by a lady-designer.

          It would not surprise me if Ms Barra is using more lady-stylists in today’s GM. Maybe the GMC brand is supposed to have more masculine appeal and the rest of GM a more feminine touch.

          • 0 avatar
            Dave M.

            By all means push him towards the GMC at least. Very little price difference…

            thegamper, I don’t disagree with your premise regarding aggressive truck styling as well as the possibility of female design stylists. However, again IMO the new Ram design is a step away from aggressiveness, and perhaps that is why it’s so successful.

    • 0 avatar
      Art Vandelay

      I agree on the interior of the GM trucks. It isn’t the best best but it alone wouldn’t tank sales like this. Ford has the most dated interior but combined with desirable powertrains and an at least not offensive front end it keeps on rolling. The GM trucks just look terrible and the sales reflect this.

      • 0 avatar
        MrIcky

        IMO, the Chevy looks don’t help it, but I also think the Ram is just simply more compelling. The Ram is just simply a nice place to be. I don’t know if it’s just looks pushing all but the most brand faithful away from Chevy right now. I think they put a huge push on the Chevy 1500 into tow tech but their everyday tech is sort of blah. I think they average 1500 buyer is kind of meh about the tow tech. On the other hand, the Ram has a lot of high visibility, slick everyday tech. The Ram is more comfortable through all the trims that I’ve sat in from the driver seat. The 5.7/8speed combo is well matched and feels more engaging than the 5.3 and you have to jump through a lot of hoops to get a 6.2. Once you get through all of that- then you have the looks on top.

  • avatar
    28-Cars-Later

    Oh how the mighty have fallen.

    • 0 avatar
      ajla

      There are some bright spots in GM Land:

      -The full-size truck issue has more to do with FCA going gangbusters than the Silverado/Sierra cratering. YTD the Silverado is down 11% and the Sierra is down 3%. However, a lot of that is from drops in the HD line, which may be due to the generation change over. The ugly LD lines are relatively flat. I’d keep an eye on Q4 to see if GM’s trucks are really in trouble.

      -The BOF SUVs are still staying steady despite being old, expensive, and having new competition from Ford.

      -Across the board, their CUVs are all still doing well. Especially the 3-row ones. Many are seeing 10%+ YTD increases. This likely is a good sign for the XT6.

      • 0 avatar
        Art Vandelay

        I disagree. Those increased sales are coming at someone’s expense by in large and so far it doesn’t seem to be Ford’s.

        • 0 avatar
          ajla

          The light duty Silverado is down 9% YTD and the LD Sierra is up .5% YTD. Overall it is a net 20k unit drop. That’s certainly not good, but it is also not as apocalyptic as people on TTAC are making it out to be. Especially if Q3 and Q4 look better.

          Ram is up 28% (66k units).

          • 0 avatar
            Dan

            I don’t have the LD/HD breakdown handy, but combined Silverado and Sierra sales were flat to slightly down from 2015-2018. This in a great market where Ford increased their sales 17% and Ram 19%.

            Only moderately worse than the old one, which already wasn’t very good. More GM winning.

  • avatar
    Dan

    68,000 Rams (R-series?) in June was the brand’s best month, ever. By a lot. That’s not just better than Chevy this month (43K). It’s better than Chevy has done in any month since 2005. It’s better than Chevy + GMC (17K) combined this month. It’s coming pretty close to a bad month for Ford.

    In cars as in everything else in the world, know where your bread is buttered and keep your slip ups some place else.

  • avatar
    indi500fan

    Kudos to the boys and girls at FCA USA.
    They’ve been through decades of leadership turmoil and brought out some good stuff on the Jeep and Ram side.

  • avatar
    EGSE

    Tesla announced their 2nd quarter 2019 deliveries as 95200 cars. Coupled with 1Q results of 63000 delivered the 2019 YTD is 158200. Not bad at all.

    https://www.cnn.com/2019/07/02/tech/tesla-sales/index.html

  • avatar
    mcs

    95,000 Teslas delivered worldwide last quarter. Maybe it’s time to see the worldwide figures as well. Why not publish them?

    • 0 avatar
      ajla

      “Why not publish them?”

      Not every automaker is a forthcoming about worldwide sales as Tesla. Especially in June. Many manufacturers don’t release global numbers until much later in the month, some don’t do it by region, almost none of them break things down by model, and it seems like some don’t do it at all. There are some websites that compile estimated numbers, but I’m not sure if that’s really worth it.

      TTAC usually does a few global sales posts in the Dec & Jan time period when the information is easier to come by.

  • avatar
    Lie2me

    Rolls Royce up 2% or two cars, that’s encouraging

  • avatar
    DeadWeight

    The Silverado and Sierra are Chinesium grade rolling dumpster fires full of Guangzhou-Guadalajara Motors (GM) IF YOU CAN’T MATCH OIR LOWEST COST PARTS SUPPLIER OUT OF CHINA LOWEST BID ON ANY PART THEN DON’T BOTHER SUBMITTING A BID parts and circa-2009 plastic-fantastic interiors.

    RAM is going to continue to kill Chinerado and Mexierra to the point Guangzhou-Guadalajara twins will never recover (Mid Cycle Refresh will be a wet, humid fart).

    Mary Barra be buggin’.

  • avatar
    mcs

    So the chart says year-to-date 57,000 for Tesla. They’ve delivered 158,200 worldwide year-to-date according to real numbers. So have they exported 101,200 to the rest of the world year to date? Inside EVs has 58185 as the US number up until May. No June.

    • 0 avatar
      SCE to AUX

      Insideevs.com now shows 83875 for Tesla through June. The charts shown here are chronically wrong by a large margin for Tesla. That’s a big difference from 57k.

      83k puts them ahead of Cadillac and Acura, for instance.

      • 0 avatar
        ToddAtlasF1

        You’re choosing to consider insideevs to be more credible than this site. Where might one find the Tesla sales-bank accounted for? Why don’t Ford or GM fans worry about the lack of worldwide sales in a list of US auto sales? Why not just use Elon Musk as a source for facts about Tesla sales? If he said they were going to happen, then surely they did. Right?

        • 0 avatar
          SCE to AUX

          “You’re choosing to consider insideevs to be more credible than this site.”

          Absolutely. Insideevs makes it its business to track and predict EV sales very closely. It’s what they do. If they goose numbers, they lose credibility and ultimately sponsorship which funds the site.

          Do you really believe the most critically scrutinized auto mfr in the world is going to lie about its sales numbers at the risk of an SEC investigation?

        • 0 avatar
          mcs

          “Why don’t Ford or GM fans worry about the lack of worldwide sales in a list of US auto sales?”

          Don’t know. Maybe they’ve given up hope.

          It’s definitely not a lack of sales in Tesla’s case. Tesla is selling serious numbers of US-made automobiles in Europe, China, and elsewhere. In Norway, Tesla sold 3,760 cars in June. It was the top brand in sales in June. An American made American branded car. Made in the USA. So, let’s see some more numbers in other countries. What were the other American maker’s sales in comparison?

          • 0 avatar
            ToddAtlasF1

            Rent seekers extraordinaire. Norwegians should revolt. They’re the wealthiest people on earth by numbers and they are reduced to living like welfare dependents by taxation. Meanwhile, the politicians who laugh at them have controlling equity in many a global corporation. The world would be a better place without the Norwegian sovereign fund and the people inside and outside of Norway who it diminishes.

          • 0 avatar
            highdesertcat

            “Rent seekers extraordinaire.” Hah! It’s all a game of power perpetrated by the politicians everywhere on the great unwashed masses.

            That said, it should be also be noted that many business, especially landlords, are playing the game quite successfully these days.

            Many real estate businesses, including ours, have raised rents on rental properties by 10%-15% on 1 July 2019, to take advantage of the $15 minimum wage many employers are now paying their workers.

            There’s still no substitute for buying your own home, not even in Norway.

  • avatar
    R Henry

    The Mazda numbers answer yesterday’s question about whether going upmaket was wise. A 15% annual sales decline is about as clear an answer one can get. Somebody needs to be fired.

    • 0 avatar
      SPPPP

      Not necessarily. Honda, Nissan, and Toyota also posted significant declines. They aren’t making the same moves as Mazda. So you can’t just tease the reasons out of the statistics that easily.

      • 0 avatar
        R Henry

        But FIFTEEN PERCENT !!!!!!!

        • 0 avatar
          NormSV650

          That is what the Accord is down…again.

          • 0 avatar
            el scotto

            Honda sold 291,071 Accords in 2018. Buick sold 14,118 Regals in 2018. 14,118 Regals for the year. The year. Or Accords outsold Regals at a 20 to 1 ratio. I know Buick fans pine for 2011 when Buick sold 40,144 Regals. Honda only sold 235.625 Accords in 2011. There are probably more Accords in for an oil change on any given day than the total number of Regals built that year. While I’m at it; the Acura MDX outsold the Buick Envision in 2018; 51,000 to 30,000.

          • 0 avatar
            el scotto

            No Norm; wrong again. Accord sales increased to 23.892 in May 2019, up from 19.239 in April 2019. I realize those that read “GM FANBOIS 4EVER” want to live in a parallel GM universe were up is down and being outsold 10 to 1 is “right- sizing” and seeking “adjusted profitable market share”. Each time you post something that is patently false, like just about everyone of your posts, your credibility get decreased just a little more.

    • 0 avatar
      bd2

      May not be the right strategy for the US market (as VW found out), but Mazda has other markets where such a strategy may end up working out (where Mazda does significantly better) such as the EU, Australia and Canada.

      Just as big of a factor (for lackluster US sales), if not more so, are Mazda vehicles being tight in interior space compared to the competition; and American buyers love having their space.

  • avatar
    EBFlex

    GM truck and Ram numbers are not surprising. That’s the result when you design a great product and don’t rest on your laurels.

    Also, does anyone believe the Tesla numbers? You’re a fool if you do.

    • 0 avatar
      EGSE

      Saying the Tesla numbers lack clarity is an understatement. But lying about sales volume would be a very stupid move since the stated results juiced the stock price by a reported 7%. The SEC would not be pleased.

    • 0 avatar
      SCE to AUX

      The Tesla numbers are substantially higher than reported here.

      Let’s have your conspiracy theory on how Tesla is lying to everyone about its volume, including the SEC and the employees who build them. VIN numbers don’t lie.

      You’d expect a whistle-blower accountant to declare that the VIN numbers are faked, and the cost of goods is inflated by huge amounts. Or maybe a supplier would testify that they only provided a fraction of the parts that would be needed to build that many cars.

      But since we know you can’t accept the simplest explanation (that their volume is correct and growing), you’ll need to produce a complicated story to support your false opinion.

    • 0 avatar
      Art Vandelay

      @ EB Flex, you must be a huge fan of Ford’s trucks then since they are selling so well and as such by your definition must be a great product.

    • 0 avatar
      el scotto

      EBFlex, thank you for complimenting the perennially best selling Ford F-Series trucks. When you’re not sharing your bon mots about Ford on TTAC, may I suggest the grand Wikipedia entry Ford F-Series. I’m sure you’ll have a truly exceptional day and the cockles of your heart will fill with even more admiration for the the F-Series as you read away.

    • 0 avatar
      The_Guru

      Lol wut?!?
      AHAHAHAHAHAHAHAHAHA this guy.
      Enjoy your failed tipm’s and flattened lifters.
      Or go with your butt ugly lowest bidder china garbage 4cyl clown truck.
      “Design a great product” AHAHAHAHAHAHAHA. Omg my sides.

  • avatar
    Astigmatism

    Lee Iacocca, 1924–2019. RIP to 10-year-old Astigmatism’s hero.

  • avatar
    vvk

    Tesla sales in the US were 25,700 in June. The 12,000 number is completely bogus.

    • 0 avatar
      mcs

      Yeah, ttac publishes bogus sales numbers, ignores Lutz’s article about Tesla’s quality being word class, no articles about the great progress their Chinese factory and probably more I can’t think of.

      • 0 avatar
        SCE to AUX

        Gigafactory 3 is moving incredibly fast. I never believed they’d be on pace to produce cars at the end of the year, but now I think they just might make it.

        Must be less red tape in China.

  • avatar
    jimmeh72

    The Silverado and Sierra interiors are so dated, and this is a brand new truck! The most loyal, faithful customers are still buying the new model GM truck but some are switching and even worse: first time truck buyers are choosing Ram. GM better be planning on doing a mid-cycle refresh NOW.

  • avatar
    highdesertcat

    Lee Iaccoca died today. He was 94.

  • avatar
    DeadWeight

    Lee Iaccoca was one of the best all time CEOs of any manufacturing firm/automaker, and a great human being.

    RIP Lee.

  • avatar
    crtfour

    Soon to be new full sized pickup owner here. My last was a 2002 Silverado Z71 that I sold in 2009. I used to love Silverado’s but have not sine the 2003 re-“style”. A Dodge would have never been considered in the past but the Ram is high on the list. I will admit I am a slave to style, want a V8, 4wd, and have narrowed to the following:

    Ram : Styling should age well ; can’t ignore the reviews. Hopefully would hold up well.
    Titan : Only one that is aesthetically pleasing to me is the monochrome Pro-4x package.
    Tundra : Don’t love the styling, but it’s a Toyota.

    But bottom line kudos to Chrysler for the effort put into the new Ram. It got me to consider a truck which I would have not in the past.

  • avatar
    readallover

    You mean having a bunch of random `real` people (who look as if they have never sat in a pickup truck, much less owned one) say how cute the Chevy truck looks, has failed to boost sales? Yesterday I saw a Chevy truck ad that boasted `the most trim levels` WTF….

  • avatar
    Jeff S

    Ram deserves to be ahead of Chevy. Barra and company really screwed up the Silverado. Neither Barra or the credenza man at Ford are a tenth of what Iacocca or Sergio was as CEOs.

  • avatar
    CKNSLS Sierra SLT

    Jeff S-

    You know normally I wouldn’t agree with your absolute “almost” exaggerated above statements. But in this case I do…………

  • avatar
    Jeff S

    I don’t think I exaggerate, maybe you have a different opinion which you are entitled to. I assume with a name like Sierra that you buy and drive GM products, I have as well over 40 years along with some Fords, Chevies, a Chrysler, and some Japanese. GM has messed up a product that is their bread and butter. The Sierra is somewhat nicer than the Silverado. GM needs to at the very least improve the front of the Silverado and improve their interiors sooner instead of later.

  • avatar
    DeadWeight

    HAHAAAHAAAAHAAAAAAHAAAAAHHHHAHAAAAAA!!!

    Guangzhou-Guadalajara Motors LLC funny!

    The Silverado and Sierra are Chinesium grade rolling dumpster fires full of Guangzhou-Guadalajara Motors (GM) IF YOU CAN’T MATCH OIR LOWEST COST PARTS SUPPLIER OUT OF CHINA LOWEST BID ON ANY PART THEN DON’T BOTHER SUBMITTING A BID parts and circa-2009 plastic-fantastic interiors.

    RAM is going to continue to kill Chinerado and Mexierra to the point Guangzhou-Guadalajara twins will never recover (Mid Cycle Refresh will be a wet, humid fart).

    Mary Barra be buggin’.

    短的;近的;矮的;短期的;短暂的;简短的;少量的;简短地;突然扼要
    段落;短评;将…分段;分段落;写短评段落

    Sree USA in your Guangzhou Motor (GM) Dong Yue LLC Chebroret Chinarado!

    Interior parts and a textures and all components pride of Dong Yue LLC, Industrial Zone D17, Factory No. 3.

    SAIC Guangzhou deeply values lowest cost bidder parts supplier status with GM North America!

    We a most a ra parts and put for General a Motors Chebroret Chinarado!

    Tanks for a hepring Peoples Repubric of China become dominant rivarl to a USA, GM!


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