By on June 13, 2019

2017 Chrysler 300C - Image: FCA

Brace yourselves and hide the kids. The Chrysler 300, an aging full-size sedan whose best sales days are long behind it, wants to add a little flair to its top-flight 300C model.

No, there won’t be a monster of an engine borrowed from a Satanic-sounding Dodge. There won’t be head-turning paint options. Instead, Fiat Chrysler will endow its glitziest model with something found on the lesser-ranked 300S.

It’s an appearance package. A Performance Appearance Package, to use FCA’s chosen moniker. This truly tiny tidbit comes by way of Mopar Insiders, which noticed a new option poised to land on 300 buyers. (The brand’s consumer website does not currently show it.)

You’ll recall that the 300 is not a model that generates many headlines. Indeed, aside from a flurry of press about the model’s near-certain discontinuation in 2021 (or earlier), media stories are reserved for the two Dodge models built alongside the 300 at FCA’s Brampton, Ont. assembly plant. There wasn’t a single 300 on the car carrier I saw leaving Brampton Assembly last month.

Indeed, it was circumstantial evidence of the model’s declining sales relative to the reasonably healthy demand enjoyed by Dodge’s Challenger and Charger.

What does the Performance Appearance Package bring 300C buyers? Basically, a selection of ingredients from the 300S model’s Sport Appearance Package (seen above) — namely, a “performance” front fascia with revised fog lights and barely-there side sills. The 300S’s package, mimicking the looks of the brawny SRT model sold overseas, retails for $1,795 and includes a blacked-out grille surround and rear lip spoiler. The $695 package offered on the 300C doesn’t get that wild.

If it needed to be said, the powertrain does not receive the 6.4-liter V8 that’s also missing from the unavailable SRT’s 300C doppelganger. American 300 buyers stopped being able to tick an SRT box in 2015.

Chrysler 300 sales peaked with the current, rear-drive iteration’s debut in 2005, consistently falling year over year from 2012 onwards. Last year saw 46,593 300s sold in the U.S., compared to more than 144,000 sold in 2005. Over the first five months of 2019, 300 volume declined 36 percent as the Charger’s popularity rose 4 percent.

[Image: Fiat Chrysler Automobiles]

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36 Comments on “Extremely Minor Changes Coming to the Chrysler 300, If You Want It...”


  • avatar
    PrincipalDan

    (BTW I don’t think I’ve ever seen a 300s in real life WITHOUT the appearance package, its seemed to be pretty automatic on the old build sheet.)

    So I won’t be able to pick out a 300s in traffic at quite a solid distance, it might be a 300C in disguise?

  • avatar
    thegamper

    There was a time I thought it was a shame that this vehicle was never given a real redesign in a “new” model. But, now, its so old, just time to let it go and Chrysler’s decision to let it wither on the vine looks pretty solid in hindsight (even if it was due to budget constraints rather than foresight). I do hope that Chrysler will get another model or two at some point in the future. A storied brand with nothing left but a minivan whose sales are also less than great. Perhaps the 300 could come back as a large, sleek crossover? Oh well.

    • 0 avatar
      Hummer

      “Perhaps the 300 could come back as a large, sleek crossover?”

      Shut your mouth, charlatan

      • 0 avatar
        thegamper

        Well since they aren’t making sedans anymore…………

        Id prefer that to at Chrysler badged pickup truck.

        • 0 avatar
          Lorenzo

          Chrysler never competed with the El Camino and Ranchero by cutting down a Valiant/Dart. That would have been the right size for a truck, but the 300 is just too big, and would compete with the Ram. Maybe the Alfa Stelvio would work: a two-seater sports-truck!

          OTOH, exending the rear overhang a foot and making it a wagon with AWD would work, but only if the roof is raised to fit in a dog carrier, so they could sell it as a sportwagon. The shooting brake would have the current roofline extended and the V8 would have to return.

          • 0 avatar
            tankinbeans

            A two door Magnum with the pornstar V6 would be pretty interesting. I generally have no real interest in a fire breathing V8, but would worry about an overworked 2.0T in something that large and in charge.

      • 0 avatar
        Lorenzo

        Relax, Hummer. They’ll make a wagon out of it, and call it a shooting brake.

    • 0 avatar
      highdesertcat

      The 300 is still in demand with a small niche of real world, generally more mature, buyers.

      One of my cousins bought a 2018 model last year, in addition to the two earlier 300s he still keeps around, for grins.

      The first one he bought had the HEMI in it, the second one also a HEMI, but this last one has the Pentastar V6 in it. And he like it best of all.

      Where his first two 300s are heavier, more cumbersome and more powerful, his latest 300 is smooooooooooooooth, quiet, good handler in the twisties, and a great long-distance Interstate cruiser.

      But you really have to love it to pay more than $48K ( tt&l) for a Chrysler 300 V6. And that’s what the better trims go for these days, in Scottsdale, AZ.

      • 0 avatar
        redapple

        HDC

        HUH! $48K ? No way. I just configured a nice 300 for low 30 s on Truecar.

        • 0 avatar
          gtem

          That’s the “bend ’em over” deal for the elderly I guess.

        • 0 avatar
          highdesertcat

          redapple, oh yeah. $48K, easy, back in the Fall of 2017 for a new 2018 model, in Scottsdale, AZ. Real easy.

          Today, Chrysler lays a $6K discount on the hood of the 2019 300, even for a Limited AWD with all the packages.

          I have no doubt that you did the math, but in the real world it’s pretty much whatever the market will bear.

          People of vintage age who can, buy their vehicles full pop. All they care about is getting exactly what they want. No scrimping. No whining.

          No haggling, as in “Tell me what it is going to cost me out the door, and I’ll see if I want to meet that price.”

          Why do some people choose a 2019 Silverado 1500 High Country or LTZ over a much cheaper LT or RST (that have the big discounts on the hood)?

          Because they can.

      • 0 avatar
        Lou_BC

        “The 300 is still in demand with a small niche of real world, generally more mature, buyers.”
        In my part of the world the 300 and V6 Chargers/Challengers are almost exclusively driven by young Indian males. Even my 17 year old son has made the same observation.

    • 0 avatar
      dukeisduke

      As a crossover? Hell no!

  • avatar
    Lie2me

    The 300 has been around so long that it doesn’t even look like a Bentley anymore

  • avatar
    BigOldChryslers

    Boo! I would want the exact opposite of this. Big SRT engine and MORE chrome. I was a fan of the floating horizontal bar grille. I just looked on chrysler.com and they seem to have gotten rid of it entirely.

  • avatar
    Ermel

    I wasn’t even aware they’re still making that. Peak Chrysler 300 here in Germany must have been in the mid-oughts or thereabouts, and every single one I ever saw in oncoming traffic had me thinking “oh wow, Bentley … wait … nah, another Redneck wannabe pseudo-Bentley, sigh”.

    But all in all, I think I saw more real Bentleys in my life.

  • avatar
    James Charles

    The US seems to collecting an ever increasing pool of outdated vehicles.

    Is this because the US can’t any longer afford new product?

    The US vehicle market is diverging and becoming more disconnected with the rest of the world.

    You generally don’t get new replacement models due to cost and an uncompetitive position.

    What are the US manufacturers doing to improve competitiveness?

    • 0 avatar
      ToddAtlasF1

      There’s no point in investing in new full sized cars because Obama’s CAFE is going to make them prohibitively expensive. The Globalist apocalypse cult is the reason companies aren’t reinvesting in the cars that customers want. Export markets don’t matter to car makers in the US. Toyota and Honda made special large Camrys and Accords for us profitably. The best selling vehicles on the world are our pickup trucks, which have zero reliance on export markets. The Europeans have been chasing Chinese regulatory compliance only to see their technology now public domain and their welcome in China wearing out. You need to decide whether you’re interested in ever presenting a truthful and correct argument, or if you at least want to save yourself the effort you put into being comic relief.

      • 0 avatar
        highdesertcat

        But NOW is the ideal time to buy that “once in a lifetime” vehicle you’ve always dreamed of. And drive it until the wheels fall off.

        Why do some people still decide to soldier-on in a 1992-vintage Towncar? Because it was the car of their dreams that they bought new when they quit working.

        That doesn’t mean that ye olde Towncar is their Primary vehicle. Just a “special” car.

        Some people I know have that vintage Towncar AND several other much newer vehicles in their fleet.

      • 0 avatar
        James Charles

        Todd,
        The Chinese are adopting UNECE vehicle harmonisation standards. They DON’T have their own. This is to pander to the largest vehicle market in the world. Even LatinCAP (Sth America) is slowly adopting UNECE standards. This leaves the USA (and Canada to a lesser degree) on their own.

        So, its more like the Chinese chasing UNECE standards. These standards are no longer EU, but global.

        So, for truthful? You had better start reading and researching on how the global vehicle market works. The US is using its own set of standards. The only country in the world and its come down reliance on one type of vehicle made, pickups. Because as you pointed out the sheer volume of them sold.

        Don’t confuse what I wrote with good vehicles made in the US.

        I agree and as you pointed out US pickups are some of the biggest selling models in the world due to protection and their promotion (25% import tariff on pickups and all commercials).

    • 0 avatar
      probert

      Well first our government will destroy the world economy, and then Fiat/Chrysler will offer you a heavily discounted Chrysler 300 and in your desperation you will thank us . I think that’s the plan. or maybe just buy a Tesla.

  • avatar
    MoDo

    The 300S is still a nice looking car but I think the 05-10’s look better, especially since they existed center stage. They did a short run of 2010 300S’s, they were one of the first cars the Italians updated but they must be rare as heck because I’ve never seen one except for rare autoshow photos from back then.

    • 0 avatar
      Greg Hamilton

      I agree with you the 05-10’s look better. Perhaps the later cars weren’t as nice so customers would choose the more expensive Maserati version.

  • avatar
    macmcmacmac

    I will be sad when this car is no more. A proper American sedan with presence.

  • avatar
    SuperCarEnthusiast

    The 300C is still the best large sedan for under $300,000!

  • avatar
    The_Guru

    Time to let this old, unloved, ghetto bound fossil die.

  • avatar
    teddyc73

    Still a beautiful timeless design.

  • avatar
    HotPotato

    This design has aged well, and it’s the only thing of its kind left. I hope it’s with us a while longer. I still loathe low roofs and gun slit windows in big cars though…this vehicle would be infinitely better with headroom and a greenhouse.

  • avatar
    SuperCarEnthusiast

    It would have much more sales if FCA kept the same powertrains as when it had peak sales with a V8 hemi with AWD!


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