By on April 26, 2019

General Motors has officially announced that the Chevrolet Corvette will continue production in Bowling Green, KY after it transitions into a mid-engined car. The automaker will add 400 new jobs and a second shift to support production of the new model, bringing the factory’s workforce to more than 1,300 individuals.

However, the Corvette news — such as it is — doesn’t end there. The vehicle’s factory-sanctioned Facebook page also revealed the car’s new logo on Friday. 

While there’s not too much going on here, a few subtle differences separate it from the current emblem. Chevy gave the new car a deeper V-shaped badge with fewer embellishments, though only Vette fanatics will be able to spot the differences without touching their nose to the paint. The automaker’s media team tossed together throughout the years to help clarify the changes.

Getting back to assembly, GM said its commitment to the Kentucky plant remains strong, hinting that the company is indebted to the factory that has served as the Corvette’s home since 1981.

“The Corvette’s iconic status owes so much to the men and women of Bowling Green, where it has been built exclusively for almost 40 years,” said GM Chairman and CEO Mary Barra. “This is the workforce that can deliver a next generation Corvette worthy of both its historic past and an equally exciting future, and today’s announcement gets us one step closer to its reveal on July 18.”

 

While General Motors is undoubtedly trying to shift attention away from the layoffs associated with its multi-billion-dollar restructuring plan, the automaker has put a lot into Bowling Green over the past decade. Since 2011, some $900 million flowed into the facility — resulting in a new body shop, paint shop, Performance Build Center, increased engine capacity, and various other upgrades.

With all that cash flowing into the site, it should surprise no one that C8 production will remain in the model’s old Kentucky home. Vette aficionados just hope that issues reported with the car’s frame and electrical system are nowhere to be found in the production model.

[Images: General Motors]

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35 Comments on “Old Kentucky Home: GM Confirms C8 Corvette Production Site, New Emblem...”


  • avatar
    EquipmentJunkie

    Looks interesting. This may be the first Corvette since the C2 that gives me more than just casual pause as it drives by.

    Will this car be embraced by its loyal, mustachioed, gold chain-over-chest hair Baby Boomer crowd?

    • 0 avatar
      Hummer

      Definitely does not impress this 39 year old engineer with a car passion and money to burn. I’m sure it will impress the eurosnobs for 2 seconds before they deride it for being built in middle America.

      • 0 avatar
        OneAlpha

        It won’t matter how good this Corvette is.

        It never does. Though, there will be a natural continuity at work.

        The automotive press will find a whole raft of things to hate about this car, but they’ll always have their hoary, cliched gripe – the interior.

        • 0 avatar
          NeilM

          Clichés exist for a reason.

        • 0 avatar

          No YOU’RE hoary!

        • 0 avatar
          golden2husky

          For the price of the base C7, what is lacking with the interior quality? Sure, for the high end models with prices over 100K the interior certainly could be (much) better, but for typical Stingray transaction prices, it is very good and competitive. The C6, and certainly the C5 had outright cheap interiors but the step up was dramatic when the C7 rolled out.

          • 0 avatar
            Hummer

            What Golden said, for the price of a base C7, content is unmatched. Literally nothing on the planet can match the car for what you get.

            The C8 is a game of how they can ruin something they perfected so well.

    • 0 avatar
      golden2husky

      …Will this car be embraced by its loyal, mustachioed, gold chain-over-chest hair Baby Boomer crowd?…

      Jesus, could you be anymore out of date? I have yet to run into the kind of driver you reference…maybe 15 years ago but wake up to the new reality. Yes the buyers skew to the older side, but the same is true for 911 buyers. How many 40 year olds can blow $80K on what is essentially a playtoy?

      • 0 avatar
        ImAlwaysRight

        See Camry, Corolla, Prius, big truck owners, list goes on and on. I’m sure youve never pigeonholed any of those owners, right?

      • 0 avatar
        EquipmentJunkie

        I work with a rabid Corvette fan who is under 25. Sure, Corvettes have younger fans. The new mid-engined car will definitely get him excited.

        I have a 35-year old friend who recently bought a C5 to flip. That being said, the majority of people in the driver’s seats of C5, C6, and C7 Corvettes in my part of the country still have facial hair, gold chains over chest hair, and are 55+ in age. Over 2/3 of the drivers I witness fit this profile.

        • 0 avatar
          Middle-Aged (Ex-Miata) Man

          I’m 43 and bought my first Corvette last year, a 50th Anniversary coupe.

          It’s the first car I’ve owned that people have walked up to me at the gas station to talk about.

          It’s the first car I’ve owned that I’ve seen families taking their pictures with.

          It’s the first car I’ve owned that small children stop and stare at.

          None of those folks cared about me at all. For them, it was all about the car.

          That’s why Corvettes still hold the mystique they do, “gold chain” crowd be damned.

    • 0 avatar
      arach

      I think it probably won’t attract the boomers, but guys like me in their 30s with money to burn on cars? you can sign me up! Corvette might finally be shifting away from the “old, uneducated, grandpa who finally retired” stigma that makes me embarrassed to even look at them.

      Most “corvette” fans I know who are under 40 only really love them because of how cheap and affordable they are for racing performance. I own a corvette but I would never drive it to a car show… I own it because I can put it into a wall on a track and fix it for $2500! haha.

      There are some exceptions.. I won’t doubt that… but corvette still hasn’t lost the stigma of being the old guys car.

      • 0 avatar

        “Corvette might finally be shifting away from the “old, uneducated, grandpa who finally retired” stigma that makes me embarrassed to even look at them.”

        Just evaluate a car on its merits and how well you like it, and not what you think other people might think about it.

  • avatar
    JMII

    “though only Vette fanatics will be able to spot the differences without touching their nose to the sheet metal”

    Sheet metal on a ‘Vette? Come on… even non-fanatics know the car is fiberglass.

    The black background (Carbon Flash in GM speak) on the logo was an option during the C7’s run. Guess they finally ditched the chrome badging and are going after that blacked / murdered out look from the factory.

  • avatar
    craiger

    So many incorrect statements, where shall I start?

    The press will praise the C8, as it did the C7.

    Snobs who reject the car simply because it’s American are few and far between (again, see C7) and they are not true enthusiasts. The true enthusiasts will praise the car, because they are brand agnostic and because they care about the engineering.

    What percentage of the car buying public are we? 5%? I think even that’s optimistic. I’ve been into cars since the late 70s and I can count on my fingers how many people I’ve met who actually know what we know.

    The C8 ZR-1 will crush the McLaren F1.

    • 0 avatar
      ToddAtlasF1

      In what way will the C8 compare to the McLaren F1? The design objectives of the F1 were completely different. It was a car that gave the driver complete control with no nannies. It won Le Mans overall. If competing with performance numbers from a quarter century ago is what the C8 needs to do in a time when Porsche’s computers are dominating Chevrolet’s computers at the drag-strip, then they’d better sell the full production run on day one. Demand won’t even surpass the C7’s.

  • avatar
    ImAlwaysRight

    Well lets hope they dont use the terrible transmission they are being sued for now. Let me just say, with GM’s long track record of getting it wrong, and then getting wrong some more…I have little faith.

  • avatar

    I’m a bit sad that the front-engine tradition of the Corvette is going away. Chasing Europe has not worked out for GM in most (all?) instances.

    • 0 avatar
      ajla

      It wouldn’t bother me so much if they would unf*ck the Camaro. They need to either make it a front-engine sub-Corvette sports car or a more relaxed muscle car. Right now it is serving too many masters and fulfilling none.

      • 0 avatar
        ravenuer

        ….”make it a front-engine sub-Corvette sports car or a more relaxed muscle car”.
        Um, that’s kind of what it is, no?
        Big engine=sports car. V6=relaxed muscle car. IMO.

        • 0 avatar
          ajla

          Right now the Camaro is a high performing vehicle but it is too large/heavy for a sports car and too cramped/uncomfortable for a muscle/GT car. GM should pick a direction and go with it.

    • 0 avatar
      mcs

      “Chasing Europe has not worked out for GM in most (all?) instances.”

      The C3 was “inspired” b the 250 GTO. Nothing new. I have a theory that it was getting too difficult to keep the current low front end and meet the pedestrian collision standards. Going mid-engine must have been a huge relief to the engineering team. Probably got a nice increase in vertical engine bay space.

      https://robbreportedit.files.wordpress.com/2018/08/1962-ferrari-250-gto-by-scaglietti_0.jpg?w=1000

  • avatar
    Tele Vision

    I can’t wait to read about ‘off-gassing plastics’ for the next eight years.

  • avatar
    conundrum

    I’m looking forward to the C8. Finally it will feature a mid-engine like a 1965 Lotus Europa or a mid ’70s Esprit. When I was a teen, there were drawings of a mid engine Vette coming next year in 1962 or something. Hell even Toyota made a better Fiat X1/9 in the ’80s with the MR2.

    It was a bit dismaying to hear of C8 structural issues in this day and age what with all the computing power available – it was about the last thing I expected to hear, frankly. Those in-depth articles on the chassis design when the C7 came out showed that GM had a good handle on such things some years ago. So what went wrong this time? Somebody model it incorrectly? And why blab about it publicly? Last thing I would have admitted. Electrical gremlins I can understand.

    Anyway, it won’t be long before the car’s unveiled and we’ll see how well things went in the final iteration.

  • avatar
    JD-Shifty

    Most of you Camry driving old Grandmas will just whine about the texture of the plastic switches.

  • avatar
    stanczyk

    This thing won’t be pretty .. >) (> .. awkward proportions like most .. mid-engined ..)

    For the sake of traditional fanbase > .. if GM really want to cut off front-engine layout .. > .. they could at least upgrade and refresh C7 ( .. with “sleeker lines” like > C5 Vette .. ) and still produce that (good)thing for a while ..

    In few years from now they’ll put .. turbo-V6 (like Ford did in GT model..) .. and later .. turbo-4-banger (> due to a “technical progress” .. and .. “customer “taste&demand” .. ) .. > .. and 7-generations of V8ette-history can go to .. trash-bin .. !?! .. >)

  • avatar
    b534202

    So they’re not going to keep making the C7, which means they need that 400 more people to make a more labor intensive C8? Sounds like the C8 needs to cost 1/3 more just to pay for their salary.

    • 0 avatar
      1500cc

      I’m guessing it will be about a 50% price increase, at least on the lower end models. And sales volume about 1/3 of the C7 at best.

      Regarding the 400 new employees, a number of them are probably helping make the Cadillac V8.

  • avatar
    wooootles

    You know what these autojournos are gonna do.

    They will find that this car matches/beats a 911 992 in performance, then they’ll stroke the soft touch materials feverishly until they conclude that stroking the 992 dash feels better and therefore the better car and worth the $100k premium.

  • avatar
    cimarron typeR

    I’m excited . Not as a potential buyer , but just as a car dude. I’d differ in opinion on c7 buyers, I’ve seen 50/50 mix under 50 y/o drivers of the current gen. I’m in the midwest though, and people tend to value subtance over marque identification in KC .
    However, I’ve seen no one under the age of 60 in a 991 or newer 911. 718s yes, but not 911.

  • avatar
    Johnster

    I worry that GM will, once again, leave product development and testing to the first people who buy one. If I were going to buy one, I’d wait until (at least) after the second year of production.

    • 0 avatar
      ImAlwaysRight

      As per GM usual, of course they will. They’ll call them “recalls”.

    • 0 avatar
      arach

      I love being a GM early adopter.

      It normally works like this:

      You buy an early production car. GM is so scared of bad back and press, they will bend over backwards to make you super happy. they even overnighted a transmission and had it installed on christmas eve… no joke. 1 day turnaround on a new transmission that wasn’t even in the same state? thats what you get being a GM early adopter.

      Then after you enjoy the car for 2 years, there is still enough used car demand for some reason and all the buyers forget about the problems, that you can resell it for almost what you paid for it.

  • avatar
    Big Smoke

    Gold chains and a corvette? Also depend on how many chains, and what model?

    • First generation (C1; 1953–1962) 1953 gold $35.25/oz
    • Second generation (C2; 1963–1967) 1963 gold $35.25/oz
    • Third generation (C3; 1968–1982) 1968 gold $43.50/oz
    • Fourth generation (C4; 1984–1996) 1984 gold $308/oz
    • Fifth generation (C5; 1997–2004) 1997 gold $287.50/oz
    • Sixth generation (C6; 2005–2013) 2005 gold $513.00/oz
    • Seventh generation (C7; 2014–2019) 2014 Gold $1199/oz
    • Eighth generation (2020)


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